Do you REALLY know what you are dealing with?? Across various carpet cleaning & associated forums, I have noticed references to different natural fibers. You know, the ones we all love to hate?? Coir carpets (Coconut fibre) Made from fibres from the outer husk of the coconut. Coir Carpets are produced in India where many years of practice have given the workers in this old industry, great skills in grading, processing and weaving these fibres. The quality of Coir carpet is determined by the type of fibre used, the weight at which the yarn is spun and whether it’s woven on a hand-loom or a power-loom. Domestic life 12 years with Commercial 4 to 7 years, dependent on foot traffic Jute carpets (Jute fibre) Made from fibres stripped from the stalks of the Jute plant. Jute fibres are not quite as hardy as Coir and Sisal fibres, but are softer underfoot. Domestic life 10 years with Commercial 3 to 5 years, dependent on foot traffic